$100M+
UX revenue impact
60M+
Users impacted by UX
60+
Designers mentored & led
+300%
Loyalty
Case studies
Careem Subscriptions +150%
Redesigned the subscription onboarding experience for a 50M+ user super app, driving 150% growth in Careem Plus adoption through personalised value communication and a simplified conversion flow.
3x Careem Service Discovery
Rebuilt the homepage discovery architecture to surface the right services to the right users, increasing CTR from 2.3% to 7.3% and adding 14K+ monthly active users through improved checkout activation.
Neobanking (Crypto)
Led design for a consumer neobank MVP from the ground up for one of the worlds largest crypto exchanges, onboarding, payments, and card experiences. Achieving impressive transaction volume, card orders and early retention.
Metro Bank AI Insights
Designed an AI-driven transaction insights experience for 2M+ customers, transforming raw financial data into human-readable, actionable nudges, contributing to a 300% increase in app retention.
Companies I've worked with
Kraken - Crypto
Careem (Uber) - Super App
Dentsu - Agency
Metro Bank - Fintech
Momondo (Booking.com) - Travel Tech
Almosafer (Seera Group) - Travel Tech
Recognition & Speaking
Speaker
DDX, Dubai
2024/2025/2026
Speaker
DDX, Dubai
2024,2025,2026
Top 15% shared podcast
Spotify
2025
top 15% shared podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Speaker
UX LIVE, London
2020
Speaker
UX Live, London
2020
Hakeeb Bashorun
Lead Product Designer
Careem & Almosafer
"
"Few leaders inspire enough confidence to follow them from one company to another." "Jay is incredible at making sense of business chaos for his design team."
Hakeeb Bashorun
Sam Rapp
Sr.Director Product Design
Careem
"
"What sets Jay apart is his rare combination of creative vision and practical execution."
Sam Rapp
Luke Cocker
Staff Product Designer
Almosafer
"
"He leads with empathy and clarity."
Luke Cocker
Samantha Hamadeh
Product Marketing Manager
Careem
"
"He is a role model for any design team, not only for his professional impact but for the way he leads with empathy and purpose."
Samantha Hamadeh
Khussan Djabbarov
Product Designer
Careem
"
"If you get the chance to work with him, take it. You won't just improve, you'll level up."
Khussan Djabbarov
Linden Dance
Staff Product Designer
Careem
"
"Someone people trust to get things moving in the right direction."
Linden Dance
Let's work together
Would you love to set up a time to chat? Let us know if you're interested.
I work with ambitious teams building products that matter — whether that's a fintech scaling fast, a platform rethinking its user experience, or an organisation that needs design leadership with commercial depth.
If you think we'd be a good fit, I'd love to hear from you.
$100M
UX revenue
60M+
Users
60+
Designers
+300%
Loyalty
Case studies
Careem Subscriptions +150%
Redesigned the subscription onboarding experience for a 50M+ user super app, driving 150% growth in Careem Plus adoption through personalised value communication and a simplified conversion flow.
3x Careem Service Discovery
Rebuilt the homepage discovery architecture to surface the right services to the right users, increasing CTR from 2.3% to 7.3% and adding 14K+ monthly active users through improved checkout activation.
Neobanking (Crypto)
Led design for a consumer neobank MVP from the ground up for one of the worlds largest crypto exchanges, onboarding, payments, and card experiences. Achieving impressive transaction volume, card orders and early retention.
Metro Bank AI Insights
Designed an AI-driven transaction insights experience for 2M+ customers, transforming raw financial data into human-readable, actionable nudges, contributing to a 300% increase in app retention.
Companies I've worked with
Kraken - Crypto
Careem (Uber) - Super App
Dentsu - Agency
Metro Bank - Fintech
Momondo (Booking.com) - Travel Tech
Almosafer (Seera Group) - Travel Tech
Recognition & Speaking
Speaker
DDX, Dubai
2024/2025/2026
Speaker
DDX, Dubai
2024,2025,2026
Top 15% shared podcast
Spotify
2025
top 15% shared podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Speaker
UX LIVE, London
2020
Speaker
UX Live, London
2020
"Few leaders inspire enough confidence to follow them from one company to another." "Jay is incredible at making sense of business chaos for his design team."
Hakeeb Bashorun
Lead Product Designer
Careem & Almosafer
"What sets Jay apart is his rare combination of creative vision and practical execution."
Sam Rapp
Sr.Director Product Design
Careem
"He leads with empathy and clarity."
Luke Cocker
Staff Product Designer
Almosafer
"He is a role model for any design team, not only for his professional impact but for the way he leads with empathy and purpose."
Samantha Hamadeh
Product Marketing Manager
Careem
"If you get the chance to work with him, take it. You won't just improve, you'll level up."
Khussan Djabbarov
Product Designer
Careem
"Someone people trust to get things moving in the right direction."
Linden Dance
Staff Product Designer
Careem
Let's work together
Would you love to set up a time to chat? Let us know if you're interested.
I work with ambitious teams building products that matter — whether that's a fintech scaling fast, a platform rethinking its user experience, or an organisation that needs design leadership with commercial depth.
If you think we'd be a good fit, I'd love to hear from you.
$100M+
UX revenue
60M+
Users impacted
60+
Designers led
+300%
Loyalty
Case studies
Careem Subscriptions +150%
Redesigned the subscription onboarding experience for a 50M+ user super app, driving 150% growth in Careem Plus adoption through personalised value communication and a simplified conversion flow.
3x Careem Service Discovery
Rebuilt the homepage discovery architecture to surface the right services to the right users, increasing CTR from 2.3% to 7.3% and adding 14K+ monthly active users through improved checkout activation.
Neobanking (Crypto)
Led design for a consumer neobank MVP from the ground up for one of the worlds largest crypto exchanges, onboarding, payments, and card experiences. Achieving impressive transaction volume, card orders and early retention.
Metro Bank AI Insights
Designed an AI-driven transaction insights experience for 2M+ customers, transforming raw financial data into human-readable, actionable nudges, contributing to a 300% increase in app retention.
Companies I've worked with
Kraken - Crypto
Careem (Uber) - Super App
Dentsu - Agency
Metro Bank - Fintech
Momondo (Booking.com) - Travel Tech
Almosafer (Seera Group) - Travel Tech
Recognition & Speaking
Speaker
DDX, Dubai
2024/2025/2026
Speaker
DDX, Dubai
2024,2025,2026
Top 15% shared podcast
Spotify
2025
top 15% shared podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Top 20% followed podcast
Spotify
2025
Speaker
UX LIVE, London
2020
Speaker
UX Live, London
2020
Hakeeb Bashorun
Lead Product Designer
Careem & Almosafer
"
"Few leaders inspire enough confidence to follow them from one company to another." "Jay is incredible at making sense of business chaos for his design team."
Hakeeb Bashorun
Sam Rapp
Sr.Director Product Design
Careem
"
"What sets Jay apart is his rare combination of creative vision and practical execution."
Sam Rapp
Luke Cocker
Staff Product Designer
Almosafer
"
"He leads with empathy and clarity."
Luke Cocker
Samantha Hamadeh
Product Marketing Manager
Careem
"
"He is a role model for any design team, not only for his professional impact but for the way he leads with empathy and purpose."
Samantha Hamadeh
Khussan Djabbarov
Product Designer
Careem
"
"If you get the chance to work with him, take it. You won't just improve, you'll level up."
Khussan Djabbarov
Linden Dance
Staff Product Designer
Careem
"
"Someone people trust to get things moving in the right direction."
Linden Dance
Let's work together
Would you love to set up a time to chat? Let us know if you're interested.
I work with ambitious teams building products that matter — whether that's a fintech scaling fast, a platform rethinking its user experience, or an organisation that needs design leadership with commercial depth.
If you think we'd be a good fit, I'd love to hear from you.