Design
That
Delivers.

Product design leader. 18+ years in fintech, crypto, and consumer products.

Companies

Kraken Careem / Uber Metro Bank Almosafer Booking.com Momondo Group General Motors Dentsu UK Gov Digital Services Kraken Careem / Uber Metro Bank Almosafer Booking.com Momondo Group General Motors Dentsu UK Gov Digital Services

80M+ People using products I've shaped

$7M Revenue in 8 weeks from a 0→1 launch

150% Subscription growth on Careem Plus

18+ Years leading product design

Design that doesn't change an outcome isn't design. It's decoration.

18 years closing the gap between what a business needs and what actually gets built. Crypto. Super-apps. Neobanks. Travel. Regulated banking. Products millions of people depend on.

I started as a front-end engineer — I know what it costs to build what I design. I've built and scaled design teams at Metro Bank, Almosafer, and Careem. I've been the solo IC at midnight and the director in the room where strategy gets set. There's no part of this process I haven't owned.

Selected Work 04 Projects

Kraken · Neo-Banking · 0→1 Launch · 2025

Crypto Neo-Bank Global Launch

Blank canvas to five-market launch. End-to-end product design for a global crypto neobank.

Kraken 2025

Careem (Uber) · Super App · Subscriptions · 2024

Careem Plus: Subscription Growth

Data-led subscription system that turned a declining metric into a sustained growth engine.

Careem / Uber 2024

Careem (Uber) · OpenAI · 2025

Global AI Search

Rebuilt super-app search on OpenAI across 10+ markets and 4 languages.

Careem / Uber 2025

Metro Bank · UK Retail Banking · AI · 2018

UK's First AI in Retail Banking

AI-powered financial insights that shifted customer behaviour at scale.

Metro Bank 2018

Seven Years
Delivering
AI Products.

Before AI was a buzzword, I was shipping it in regulated banking. From the UK's first AI application in retail banking in 2018 to LLM-powered search in 2025 — across fintech, travel, super apps, and crypto.

See my full AI track record →

Years delivering AI products

Production AI case studies

LLM experiences integrated

Industries: banking, travel, super app, crypto

AI Track Record 05 Products

AI Voice Authentication

Machine learning voice biometrics for telephony KYC. Eliminated password friction and reduced fraud exposure at scale.

Metro Bank 2019 · FinTech

MENA's First AI Travel Experience

LLM natural language search scaled to WhatsApp. Turned a traditional booking flow into a conversational commerce engine.

Almosafer 2023 · Travel

Ask Careem: AI Dineout Discovery

LLM-powered restaurant recommendations that transformed a loyalty feature into an intelligent discovery engine.

Careem (Uber) 2024 · Super App

Cross-Service Discovery Engine

Contextual cross-sell embedded in the ride journey, unlocking multi-service engagement across 14M+ active users.

Careem (Uber) 2024 · Platform

AI-Enhanced Design Operations

Claude, Cursor, and Figma MCP integrated into the design workflow. AI as infrastructure, not a feature.

Kraken 2025 · FinTech

Don't Take My Word 04 Testimonials

Few leaders inspire enough confidence to follow them from one company to another. Jay is incredible at making sense of business chaos for his design team.

Hakeeb Bashorun

Lead Product Designer · Careem & Almosafer

What sets Jay apart is his rare combination of creative vision and practical execution.

Sam Rapp

Sr. Director of Product Design · Careem

He is a role model for any design team, not only for his professional impact but for the way he leads with empathy and purpose.

Samantha Hamadeh

Product Marketing Manager · Careem

If you get the chance to work with him, take it. You won't just improve, you'll level up.

Khussan Djabbarov

Product Designer · Careem

I Don't
Just Lead.
I Deliver.

Let's talk →

Every decision earns its place

I design what moves numbers in production. If it doesn't trace back to an outcome, it doesn't ship.

I slow down so the team speeds up

Most rework happens because someone skipped alignment. I make sure the room agrees on direction before anyone opens Figma.

The org runs after I leave

Every design org I've built kept delivering after I left. I hire people with taste and judgment, then give them the context to own it.

AI is in my workflow. Daily.

Not a talking point. A genuine competitive edge. Faster exploration, better decisions, less wasted time. The judgment is mine. The speed is multiplied.

Jay
Tulloch

I started building websites at 15. Got a BSc in Product Design from Brunel, then an MBA with a focus on Digital Banking from Cranfield. Somewhere in between, I stopped being a designer who understood business and became a business leader who happens to think in systems, interfaces, and user behaviour.

I've written production code. I've run design teams of 25+. I've presented to exec boards and I've pushed pixels at 2am. Front-end engineer, IC designer, team lead, design director, co-founder. It's the reason I can walk into any room, at any altitude, and add value immediately.

AI is embedded across my entire workflow. The taste is mine. The throughput is multiplied.

Careem Head of Product Design, Growth & Platform 2026–Present

Kraken Head of Design 2025

RUONALIM Co-Founder & Design Advisor 2023–Present

Careem Head of Product Design 2024–2025

Almosafer Director of UX & Product Design 2020–2023

Metro Bank Head of Product Design & UX 2017–2020

Momondo Lead Product Designer 2015–2017

Sopra Steria UX Designer · UK Gov Digital Transformation 2014–2015

Thinking
in Public.

Conversations with the people shaping the future of design.

All episodes →

EP 01

MDS

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EP 02

Joe Fletcher

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EP 03

Indi Young

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All episodes →

DesignThatDelivers.

Seven YearsDeliveringAI Products.

I Don'tJust Lead.I Deliver.